MERA Model Store complete with Installation Bay
This year MERA is introducing the MERA Model Store and Installation Bay. This is a project that will evolve and grow over the years to come. However for this year you will see the replica of a store front similar to what is pictured to the left. Inside the store you find working displays demonstrating merchandising techniques. Additionally there will be information on how you can purchase professional display units for your store along with an expert who will be available to discuss the importance of how store design and layout affect the consumers’ experience and buying decision.
The MERA Model Store will be complete with an installation bay containing the 2007 Mini Cooper S (R56) pictured below. This car will be used to demonstrate how to overcome obstacles in the installation bay. Work on the car will be completed ahead of time, but the installers will be on hand to explain how they dealt with and overcame challenges such as:
- BMW/Mini MOST®/CAN-Bus hybrid audio system
- 41 Stock base-level audio system, Integrated Bluetooth, speed sensitive volume, and address book functionality cannot be lost
- Vehicle must be capable of going back to complete stock for restoration purposes down the road
- BMW/Mini factory extended warranty must remain intact
The purposes behind the MERA Model Store concept is to help you, the retailers, realize you can be and are the specialist in the industry and to assist in making that great first impression with your customers. So be sure to stop by and take a look at MERA KnowledgeFest 2008.
